For many companies with an established message and Identity, consistency across all of their marketing materials is a constant struggle. This may occur because materials and campaigns are being produced nationally or internationally that are not adhering to the Brand standards that are in place. Or perhaps there are no Brand standards in place. This can make collateral and campaigns appear to be generated from different companies. This diminishes Brand recognition as well as Brand value in the marketplace. Even worse, it communicates a disjointed and confused Brand. Your marketing and creative staff are your Brand champions. It is essential that they understand the importance of Brand continuity, Brand consistency and Brand maintenance.

Spin Creative can help assemble a Brand and Visual Identity Guide customized for your company to clearly communicate Brand rules and guidelines, and demonstrate where and how your Brand should be applied to achieve continuity and recognition: brochures, sales collateral, tradeshows, advertising, interactive pieces and more. The Guide specifies correct Brand marking, imagery, font and color usage along with many other specific uses that pertain to your company's Brand value and recognition objectives. The Guide alone will greatly improve the consistency of your company's visual and verbal representation of the Brand.

Spin Creative also provides workshops on Brand Value and will train your marketing and creative staff on your own Brand and Identity and how to best use it.